Happy Fifth Anniversary, Elevāt!
I remember the exact moment Elevāt became reality. While riding in a car with my brother, Ben, I started sharing this crazy idea I had for helping ease poverty in some of the world’s poorest regions. Even as I shared, I knew it sounded far- fetched and impossible, so I readied myself for a reaction of awkward laughter or some “common sense” meant to bring me back to reality. Instead, Ben said, “That’s an awesome idea! I’d love to help you with that.” That was the moment Elevāt went from being a dream to becoming a reality. I’ll never be able to thank my brother enough for his initial response of encouragement and support. It’s simple, but powerful, this idea that regular, ordinary people can make a real difference.
Left to Right: Creative Director (son) Brennen Johnson, CEO and Co-Founder Julie Johnson, Support Staff (sister) Leah Ashford, CFO and Co-Founder (brother) Ben Peres
In recent years, a lot of people have told me Elevāt is a great idea. They talk about how the concept of bringing handmade artisanal products from the developing world to the US marketplace is really cool. Still, the reality is, ideas don’t put food on the table of poor families or provide dignity to women wanting a better life than what’s offered on the streets. Elevāt would have remained nothing more than a “really cool” idea if many special and gifted people hadn’t joined the cause by volunteering their skills and resources to help make it possible. We are a 100% volunteer-run company, and I love each and every one who has given of themselves to make Elevāt a reality; photographers, designers, interns, models, and most importantly, customers! Whatever success Elevat enjoys is a testament to the power of good people doing good things for a good cause.
Photographer Guytano Magno with models (left to right) Megan Whiting, Piper Mork & Jenna Luttio
Every person matters. Every purchase matters. Small steps in the right direction take us where we want to be.
I can’t wait to join with all of you and celebrate five years of taking small steps in the right direction and making a difference. You are invited to this free event on August 5th at 10am featuring:
-Brunch with jazz music
-A fashion show highlighting the latest global fashion accessories
-Recognition and thanks to all those who have volunteered on behalf of Elevāt
-A clearance section of products to make room for new inventory
-10% off any purchase to those wearing an Elevāt item to the brunch
Whether you have been a part of Elevāt’s story or are interested in it’s future, come celebrate five years of dreams made reality.
August 5th, 10am-12pm
Address: 1081 21st Ave SE, Minneapolis, MN 55414
Must RSVP to Elevat's Facebook event
https://www.facebook.com/Elevat.Online/